For the past two years, Research Academy Managing Director Mia Lorenz has been working with an industry-wide steering group dedicated to professionalising qualitative commercial research. Together with renowned qualitative research methods educator Joanna Chrzanowska of Qualitative Mind, Mia has helped to develop a framework for a new set of professional qualifications for qualitative researchers. Debrah Harding of the MRS has put together a business plan for this effort, and the steering group is now in the fundraising stage.
To read more about this exciting project, please read this AQR ‘In Brief’ article. And if you’d like to get involved, the steering group is always looking for new talent! The man to speak with is the AQR’s Michael Herbert.
