Becky has 25 years’ market research experience across the commercial and public sectors and in-depth knowledge of research strategies, methodologies, analysis and interpretation.
She has been a freelance Insight Consultant for over 10 years and has worked with clients and in partnership with other agencies and freelancers on qualitative and quantitative projects including audience profiling, U&A, market landscape, brand and advertising awareness, NPD, concept testing and thought leadership. Whilst freelancing she has held roles in the public sector at Pension Wise (DWP) and Money and Pensions Service and in the Insight & Evaluation team of the Comms department at the Department for International Trade (DIT).
Previously Becky was Research Director at YouthSight, a full-service agency and access panel specialising in young people, students and young professionals. She also worked in the Insight team at London Undergroundand started her career at BMRB where she worked on a range of face to face, telephone, postal and online surveys.
Becky graduated from the University of Exeter with a BA (Society Economy and Social Policy) and a MA (Applied Population Research). She is a Certified member of the MRS and holds the MRS Diploma in Applied Market & Social Research.