09 Sep 2015

In the news: dealing with quality issues in online sample

We don’t usually promote news stories, but this Research Live article by Laura Finnemore really grabbed our attention and we think it ought to be read widely. Laura was not only brave enough to be open about how poor some of the sample from online panels is, but leads a thoughtful discussion on what to do about it in practical terms. In case the link doesn’t work, the URL is http://www.research-live.com/4013776.article.